Connecting the World through "KUTSUROGI."
-- Continuing to co-create value for the next 100 years and beyond.
Launch of CONNECT 2030
The KOMEDA Group has strived to be a place that local communities regard as "indispensable." 2026 marks the 10th anniversary of KOMEDA Holdings' public listing. Beyond that, we are approaching the significant milestone of the 60th anniversary of our founding. Ahead of this turning point, we launched our new Medium-term Management Plan "CONNECT 2030."
The slogan for this Plan is "Connecting People, Communities, and the World through 'KUTSUROGI.'" In CONNECT 2030, we will establish a network of 1,400 stores in the Group and expand globally. The path to achieving this goal is not solely about expanding our scale. In light of changing conditions in Japan and overseas, we aim to strengthen our business infrastructure and achieve sustainable growth by reviewing the nature of our stores, our business portfolio, and our investment strategies.
Bringing the pride of "Kissaten" to the world
What we offer is not just coffee. We offer moments of KUTSUROGI where each and every customer can feel like themselves again. And that is something that can only be created by human hands. We see ourselves not as a "coffee chain," but as "Japan's leading traditional Japanese coffee shop chain" that passes on Japan's unique culture.
The value of people gathering and sharing time is universal. On the other hand, the way it is practiced varies by region and culture. That's why we seek to expand locally rooted "Kissaten (Kissa-style of coffee shops)" around the world without imposing a single model, while valuing the unique characteristics of each region. That is our challenge.
Our strength lies in the prosperous together with franchise owners
Franchise owners are the ones who will tackle this challenge together with us. The distinguishing feature of our franchise model lies in the balance between the KOMEDA headquarter's unifying force and the on-the-ground capabilities of our franchise owners. The on-the-ground capabilities of our franchise owners, grounded in a strong understanding of their local communities, are the essence of KOMEDA's ability to create value. To protect and enhance the value that can only be created by human hands, we will promote human resource development, improve working environments, and invest in DX and AI to create an environment in which stores can better engage with customers.
Sustainability management is our growth strategy
As we launch CONNECT 2030, we have reviewed our key management issues (Materiality). We then reorganized Materiality into three themes: "Co-Creating KUTSUROGI," "Empowering the people for KUTSUROGI," and “Preserving environments for KUTSUROGI," and established KPIs for each. The first step toward placing sustainability at the core of our management is not merely to articulate a direction, but to make clear commitments through measurable indicators.
The reason we consider sustainability as a management issue is that it is an unavoidable challenge given the nature of our business. As a company with coffee at the core of our business, we rely on a supply chain that is based on raw materials derived from agriculture and is closely linked to climate change and social issues in producing countries. The declining number of coffee farm workers in Brazil and the growing labor shortage in Japan, which is emerging as an operational constraint, are symbols of this. I am convinced that addressing these challenges will ultimately enable us to continue delivering delicious coffee and moments of KUTSUROGI to our customers.
As infrastructure that supports everyday lives
KOMEDA aims to remain a place that people think of when they need it in their everyday lives. A place where people gather, connect, and take another step forward. Continuing to support those everyday moments is our mission to "Provide Deeper KUTSUROGI."
Together with our franchise owners and all other stakeholders, we will connect "KUTSUROGI" to the world and to the next generation.
